Did you know your store design is important when it comes to attracting customers and driving foodservice sales? That’s the conclusion of a new report from Technomic and Chute Gerdeman. And it delivers a valuable insight into how you can improve your performance when it comes to selling prepared foods and drinks.
The research – Food-Forward C-store Design – comes in response to an increase in convenience retailers who now see foodservice as a growth opportunity. The role of store design, it seems, can’t be underestimated – not least when it comes to meeting the changing needs and preferences of today’s consumers.
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Store Design: Capturing Customers, Securing Sales…
A number of store design concepts were presented to 1000 consumers as part of the study. Heat maps helped researchers to determine the most popular design elements. It may not be a surprise to learn that consumers valued ease of navigation as a priority, as well as an in-store ambience that “conveys cleanliness and quality”.
Another important feature is the focus on freshness and quality. According to the research, consumers like to see what’s on offer – no matter if it’s a made-to-go deli counter, a grab-and-go display or a hot/cold food bar. The aesthetic appeal of prepared food and drink items can go a long way to driving sales.
Technomic’s Donna Hood Crecca said: “Foodservice is now a strategic priority for the majority of convenience retailers. The competitive landscape requires them to raise the bar on store design to increase consumer appeal. Understanding which layouts meet consumer needs and message quality is crucial.”
Of course, you can’t think about store design without thinking about your equipment. After all, the space available to your business will have an impact. Fortunately, we’re the experts when it comes to refrigeration equipment solutions. We aim to make sure that space is working for you. And, vitally, that it is driving sales too.
From slimline multi decks to practical spot merchandisers, your needs are central to the bespoke hire packages that we provide. We appreciate the demands of retail like no other. It’s why you can rely on us as your trusted advisers. Just drop us a line and we’ll help your store design unlock those crucial sales!
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